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Unit 3: Finding the Opportunities
Overview and Learning Objectives:
Participants will now be given clear areas of their business plans to explore for possible greening opportunities. The materials are in four distinct sections covering major components of a new business venture: idea generation, production, marketing and operations functions. These sections can be delivered together for an overview, or they can be used separately to provide an in-depth focus on the functional areas. The overall learning objectives for Unit 3 are:
- Be able to recognize green business practices in operation
- Have participants reflect on and identify greening applications for their own business
- Have a strong understanding of applicability for eco-efficiency principles in each of the main areas of discussion: idea generation, production, marketing and operations
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Overview